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BASIC Hair Care (BASIC) announced its official launch to the hair care community at the historic Bronner Bros. International Hair Show in Atlanta, GA

Streamlined to deliver only what's needed to get results

James Crosby | 8/22/2013, 2:02 p.m.
Streamlined to deliver only what's needed to get results

Streamlined to deliver only what's needed to get results, BASIC is a line of naturally derived professional and retail products complete with simplified smoothing and conditioning treatments, cleansers, conditioners and moisturizers which are all designed to work collaboratively- and universally- yielding optimal results no matter what hair type or texture.

On Aug. 17-18th, BASIC unveiled its new product packaging and website on the show floor at the Bronner Bros. International Hair Show, booths #305 and #307. Additionally, BASIC hair care products were made available to the stylist community with demos, giveaways, educational classes, platform artistry and consultations all weekend long at the hair show. Closing out the official launch weekend, BASIC convened the beauty industry's elite and hair aficionados for their Launch Party Finale hosted by Tarin Boone of Naturally Me! Media and 'Fro Fashion Week, and presented by Rolling Out, Beauty Media Network, Kontrol Magazine, The Beauty Consultant Magazine, INSO Hair School and DRAGA Laboratories on Sunday, Aug. 18th.

"This launch has been a long time in the making," says Eddy Spencer, Director of Sales for BASIC Hair Care. "The lab behind BASIC is known in this industry for premium products for some of the top brands in hair. It's only fitting that our debut took place at the legendary Bronner Bros. Hair Show amongst other salon brands in the industry."

At a fraction of the cost when compared to similar hair care products, BASIC fuses the best of science with a streamlined mix of high-quality naturally-derived ingredients including Quinoa, herbal extracts, natural butters and exotic fruits, seeds and nuts.

BASIC's two star products which are already receiving much acclaim from salons across the country include:

The BASIC One-Step Smoothing System- a natural alternative to chemical relaxers and harsh keratin treatments to temporarily smooth and strengthen hair in just one-step- without multiple trips to the shampoo bowl and passes of the flat iron; and

Boost™ by BASIC- a multifaceted conditioning treatment designed to boost, strengthen and revive hair without chemicals whether hair is naturally curly or straight, relaxed, color treated or with commercial hair extensions and weave.

"This weekend served as BASIC's 'coming-out' party," says Latoya Brown, Director of Education for BASIC Hair Care. "For several months, people have been hearing about our breakthrough products, unique ingredient formulations, amazing effects on the hair and unmatched low prices to the industry. It brings us great joy to finally make our BIG splash and formally introduce BASIC Hair Care to the world!"

To learn more about the science behind BASIC Hair Care and full product line-up, visit BASIC online at www.basichaircarepro.com or via social media-Facebook (@BASICHair); Twitter and Instagram (@BasicHairCare). For hi-res images from BASIC's Finale Launch Party on Aug. 18th or to request interviews with BASIC executives, please contact Minajiah Scott at 678-84-4008 ext.707 or email mscott@brainchildassociates.com.