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Residential Broadband Adoption in Ohio Surpasses National Average

Adoption statewide up by 6 percentage points since 2011; Adoption in Appalachian Ohio up 10 percentage points since 2012

4/13/2014, 8:49 a.m.

COLUMBUS – Connect Ohio today released new data showing that broadband adoption in Ohio surpasses the national average, with 72% of households subscribing to broadband service in 2013, up from 66% in 2011. Broadband adoption in rural Appalachian Ohio increased to 63% in 2013, a 10 percentage point increase from 2012.

According to the Pew Research Center, the national broadband adoption rate in 2013 was 70%, which marks a 4 percentage point increase since 2012.

“Connect Ohio is pleased to see that Ohio remains above the national average in broadband adoption; however, it’s concerning that the most vulnerable parts of our populations remain on the wrong side of the digital divide,” said Stu Johnson, executive director of Connect Ohio. “The primary barrier to broadband adoption — perceived lack of relevance — decreased 11 percentage points among non-adopters over the past two years, meaning that more people are seeing the need for technology to improve daily lives. Another positive note was the marked improvement of broadband adoption in Appalachian Ohio; network expansion and the efforts of the Connect Appalachia Broadband Initiative have helped to drive adoption in this region.”

The data are available via an interactive widget on the Connect Ohio website where viewers can compare adoption rates since 2010, track the growth in mobile adoption during that time, and examine barriers to adoption.

Among other key findings of the 2013 residential survey are:

More than 481,000 school-age children in Ohio still do not have broadband access at home.

More than 2.7 million working-age adults in Ohio would need assistance with tasks that are often required by employers, such as creating a spreadsheet, going online from a mobile device, using a word processor, or sending an e-mail.

More than three out of four non-adopters in Ohio say that it would be easier for them to shop, seek out healthcare information, or interact with government offices if they had Internet access at home.

This survey is conducted in support of Connect Ohio’s efforts to close Ohio's digital gap and explores the barriers to adoption, rates of broadband adoption among various demographics, and the types of activities broadband subscribers conduct online, among other issues.

Connect Ohio’s 2013 Residential Technology Assessment was conducted in late 2013 and includes responses from 3,615 residents. Connect Ohio conducted this residential survey as part of the State Broadband Initiative (SBI) grant program, funded by the National Telecommunications and Information Administration (NTIA). The SBI grant program was created by the Broadband Data Improvement Act (BDIA), unanimously passed by Congress in 2008 and funded by the American Recovery and Reinvestment Act (ARRA) in 2009.